Marketing Lead

Sales & Marketing · Brighton, East Sussex
Department Sales & Marketing
Employment Type Full-Time
Minimum Experience Experienced
Compensation £40,000 - £48,000 DOE

Marketing Lead


About us


Graphite is a digital design consultancy headquartered in Brighton, with the team working remotely in the South East of the UK. 


We’re a team of creative and strategic specialists on a mission to make a measurable difference for people’s health around the world. Every day we work with global healthcare and pharmaceutical organisations, helping to innovate and enhance their digital customer experiences.


The Role


We’re currently on a strong growth trajectory, having grown considerably despite the pandemic, we have big ambitions for our future and a strong team dedicated to achieving them. Sales and Marketing activity will be key to fuelling this growth, and we’re on the lookout for someone who can understand and articulate what we do, how we help customers, and to market Graphite effectively in order that we can achieve our goals.


You will be responsible for our Marketing strategy, channels and activities, working on inbound and outbound focused activities in order to  generate leads that are aligned with our target audiences and sectors and help provide assets and comms to maintain relationships that are further up the marketing funnel.


You will work in partnership with the Client Engagement/Sales Lead to agree on the tactical plan on a day to day basis, with support from the Senior Leadership Team and wider creative team in the agency to create content and media for distribution online, PR and events to develop our profile.


You’ll be supported by a highly capable Marketing Manager who is experienced in generating content, campaigns, ads, and managing the social channels day-to-day. 


The successful candidate will have a strong background in digital agency marketing, insight into how they engage customers.


Duties will include


  • Taking ownership and responsibility for the ongoing development of Marketing Strategy and objectives
  • Generating initiatives that will make an impact, and fill our pipeline with relevant leads
  • Managing and reporting on SEM / PPC / Social campaigns
  • Coordinating the day-to-day initiatives and ensuring delivery of those on time and on budget
  • Liaising with our Sales Lead in order to support day-to-day tactical activities and opportunities 
  • Maximising the reach and impact of our website and social channels, monitoring them accurately and regularly
  • Identifying opportunities for events attendance, sponsorship and awards entries 


Skills/Experience


  • Development of strategic marketing plans
  • Copy writing
  • SEM / PPC / Social expertise 
  • Numerate
  • Logical thinking and problem solving
  • Attention to detail
  • Organised and methodical approach
  • Excel and IT systems
  • Quick and keen learner 
  • Team player
  • Self motivated


Desirable


  • Experience in working for/with a digital agency
  • Understanding of the health/pharmaceutical sectors, and other regulated industries
  • Track record in high quality content production


Benefits


Read our employee experience introduction to see all our benefits; including:

  • Private Healthcare Insurance
  • Personal development budget for training and conferences
  • Time dedicated to supporting a charity of your choice
  • Free professional advice including support on mental health or finance
  • Cycle to work scheme
  • Electric car leasing scheme
  • Pension scheme with employer contributions
  • Monthly team lunch (COVID allowing), summer and Christmas parties
  • 25 days holiday, increasing with tenure


Salary


£40,000 - 48,000 depending on experience.


Application Process


Please apply via our online application system and include a covering letter along with your CV. 


Graphite Digital is an equal opportunity employer and is committed to creating a diverse environment. All qualified applicants will receive consideration for employment regardless of race, religion, colour, national origin, gender, disability, age. We are dedicated to promoting diversity, multiculturalism and inclusion within our workplace.

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  • Location
    Brighton, East Sussex
  • Department
    Sales & Marketing
  • Employment Type
    Full-Time
  • Minimum Experience
    Experienced
  • Compensation
    £40,000 - £48,000 DOE